19 December 2007
Google Sitemaps for Video Content
Announced at the beginning of the week by Google is an option to submit a sitemap of online video content and relevant metadata to Google to make it more searchable within Google’s video index.
We think this is pretty cool.
It will allow addition of video title, description and other information. This will mean that your video search results will contain a thumbnail image within the search results, and traffic will go to your site for a full playback
With the increasing emergence of Google universal, this will be a nice way to get more rich media presence in search results, where video content has been dominated by results from YouTube, Metacafe and VideoJug.
It will be interesting to see how the Google universal algorithm works in response to this – will YouTube be favoured in the search results? What other forms of optimisation will get good visibility for video content? What other types of content will soon need to be submitted in a similar way?
