26 February 2008
Yahoo! Opens Up
After all the recent talk of people trying to buy Yahoo! I would have placed bets that it was on it’s way out, but from the smouldering embers rises the announcement that they’re going to open up their search results. This means that all website owners will be able to collaborate on the search results by feeding extra information about their site directly to Yahoo! Yahoo’s intent is to improve the search experience by making the results more useful, richer. So the search results will move away from the traditional title and description to an extended listing that will include ratings, reviews, maps, as well as plenty of other useful information that the user would normally have dig deep into a site to find. I would hazard a guess that this will be an extension of their current SSP (Search Submit Pro) monetised by way of the pay per click (PPC) model which of course means that strictly speaking none of their results will actually be organic. It’s also a move closer to the semantic web which in my opinion is brilliant. It will certainly be very interesting to watch how this develops over the coming months…
